Authored by Shawn Busse

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Pendleton Mills and Levi’s Pull the Wool over our Eyes

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]

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I know what you do, now tell me Why….

Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed.     Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our […]

How to Get a Job at a Creative Firm

One of the side-effects of the bad economy is that we get a lot of resumes. I’d say at least 2-3 inquiries per week come in through the website, with an occasional hard-copy. It’s tough out there – many of the eager job seekers would have no problem finding work prior to the Great Recession. […]

Social Media Meets Yakima Washington!

On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third event, with previous Camps in Portland and Missouri. If you’ve […]

Choosing your words wisely: Rules for web writing and SEO

  My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your […]

The Social Media Revolution

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd! As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going […]

Lifetime Customer Value (LCV) Calculator

As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]

Setting a Marketing Budget: Lifetime Customer Value

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]