In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
More of our musings
In this episode of #AllShineNoFlash, Kinesis CEO Shawn Busse joins Ann Smith to discuss the benefits of being together in person, ideas for go-forward teambuilding, and why business owners are starved for connection and learning.
Kinesis has been honored as one of the Best for the World™ B Corps in the Governance category for 2022, ranking in the top 5% of our size group worldwide.
In this 21 Hats podcast episode, Shawn Busse, Hans Schrei, and Sarah Segal discuss where they would focus their marketing efforts if given $10K to promote their brand.
In this 21 Hats podcast episode, Shawn Busse, Paul Downs, and Sarah Segal discuss the importance of core values when it comes to recruiting employees and aligning with prospective clients.
In this 21 Hats podcast episode, Shawn Busse, Liz Picarazzi, and Jay Goltz share their thoughts on a potential recession and any early warning signs they’ve seen.
The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.
In this 21 Hats podcast episode, Shawn Busse, Jay Goltz, and William Vanderbloemen share their takes on the old adage ‘hire slow, fire fast’ and whether it still tracks during a labor shortage.
In this 21 Hats podcast episode, Dana White joins Shawn Busse and Jay Goltz to share her progress on multiple fronts, including selling franchises and securing financing to scale her business.
In this 21 Hats podcast episode, Shawn Busse, Paul Downs, and Liz Picarazzi discuss their strategies for anchor pricing, or the first number they offer to prospective customers.
In this 21 Hats podcast episode, Laura Zander talks with Shawn Busse and Jay Goltz about her eight-month journey pursuing an acquisition.
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