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Kinesis Marketing

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Better marketing for B2B service-centric companies

Marketing

How to Use Archetypes to Shape a Powerful Brand

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How Kinesis Spends Our Marketing Dollars

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Why being on the first page of Google doesn’t matter (no, really)

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more on marketing

Leadership

How to See Around the Corner: Positioning Your Company for Market Shifts

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Driven by Purpose: An Interview with Shawn Busse

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The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

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more on Leadership

Culture

Why Employee Satisfaction Isn’t Enough

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Branding, Marketing, and Design: Kinesis Highlights from 2018

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The Role of Culture in Mergers & Acquisitions

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more on Culture