The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.

‘The Spark’ is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. Keep an eye on the Kinesis blog for this new series.

Loupe’s spark was Shuv — a proprietary offering enabling engineers to remotely push updates to any machine, from anywhere.

For G4 Kegs, the spark was becoming a new kind of industry leader — one that prioritized meaningful partnerships in a time when the brewing industry was aflame.

At Solid Form, the spark started as a question around employee engagement, kindling a flame under a team that craved more robust and creative projects.

Kinesis CEO Shawn Busse joined ay Goltz, and Paul Downs share their insights on taking money off the table versus reinvesting it in the business.

Kinesis CEO Shawn Busse joined Jay Goltz and Karen Clark Cole to discuss the sale of 21 Hats and what it could mean for the small business community.

Kinesis CEO Shawn Busse joined Jay Goltz and Liz Picarazzi to share the lessons they’ve learned during the pandemic and whether their businesses are weaker or stronger as a result.

Kinesis CEO Shawn Busse joined Jay Goltz and Paul Downs to trade insights on the meaning of brand and how it informs both culture and customer experience.

Kinesis CEO Shawn Busse joined Jay Goltz and Karen Clark Cole of Blink to discuss how The Great Resignation could be a boon to business owners who value culture, purpose, and employees’ well-being.