In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
How Would You Spend $10,000 a Month on Marketing?
I’d focus on building our Catalyst community to its full potential. We invite small business owners to share their experiences and learn from each other. It positions us as someone who can help in specific areas, but we’re not actively selling to anyone.
Co-Founder and CEO at Kinesis
In this episode, Shawn Busse, Hans Schrei, and Sarah Segal discuss where they would focus their marketing efforts if given $10K to promote their brand.
21 Hats is an online community for business owners and entrepreneurs looking to compare notes, share wins and losses, and learn from one another.
Hosted by Loren Feldman, the 21 Hats Podcast spotlights seven entrepreneurs as they navigate the challenges of building and maintaining a successful business amidst the backdrop of a pandemic. The weekly roundtable covers topics spanning sales and profitability to recruiting and retention, featuring candid insights from established business owners.