what's possible now?

Defining the Future of Small Business

Friday, November 13, 2020
9am - 3pm

Join us for an exclusive virtual event bringing together purpose-driven business leaders.

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VIRTUAL SUMMIT

Unleash your small business potential.

So much of the opportunity for useful and meaningful work comes from small businesses. The problem: in our economy, the odds are stacked against small. Not to mention, the least common denominator of advice (that applies to any and all businesses) rarely works. Instead of trying to replicate business best practices geared toward the corporate behemoths of the world, we want to catalyze what's possible for the small but mighty companies that make work worth doing.

In this inaugural Catalyst Summit, we're bringing together a select group of purpose-driven small business leaders to share ideas and ask better questions. We intend to challenge the assumptions of how successful business is run, and move away from prescriptive answers toward "what ifs."

This is an exclusive event, geared toward bright business minds and bold new strategies. If you're reading this, it means we'd like to add your perspective to the conversation. Please be prepared to have your camera and microphone on, as we look forward to everyone's active participation. We'll be exploring:

How to diversify your client base and create meaningful differentiation
Why the traditional org chart is broken (and what to do instead)
The importance of meaningful KPIs - no, not the ones you've been tracking
How to scale culture in a constantly evolving workplace environment
And much more...

Sign me up!

Agenda

9-9:15 | Opening Remarks

9:15-10 | Keynote: The Potential of Small Business

10-10:45 | Breakout: Innovating Your Products & Services

Choose from two breakout sessions:

Option 1 - So You Think You're Special?

David Nichols, Owner / Founder of Loupe automation and Jeff Wester with Kinesis will lead a discussion on the challenges around commoditization and how to uncover what’s remarkable in your business.
Option 2 - Taming Your 800lb Gorilla
Have you ever been in a position where one or a small set of customers rule your world? Hear from Andrea Bailey with Kinesis and experienced business leaders on how you can tap into unmet customer needs, unserved markets and new spaces.

10:45-11 | Networking Break

11-12 | Panel: What it Means to be a Human-Centered Business

We all know the importance of putting your people first, but how can you put this into practice? Hear from three businesses who have shifted their view of employees as “our greatest asset” to actual human beings.

Marcus Carter, Director of Social Equity at Cinder, a “humanizing” staffing agency.
Deven Paolo, Owner / Founder of Solid Form, a steel fabrication shop with a focus on building the silled trades.
Larry Saldanha, Director of HR at Convergence, a managed IT service provider
Moderated by Andrea Bailey with Kinesis

12-12:30 | Lunch Break

12:30-1:30 | Panel: Meaningful Metrics

Many of the metrics tracked today are rooted in ideas from large corporations. But are they the right metrics for a small business? Hear from three companies who are reconsidering measurements of success to create a healthier, more resilient business:

Kathy Tate, CEO of Online NW, a 50 person internet installation company embarking on the ESOP journey.
Liesl Deck, Finance Director at Groundwater Solutions, an ESOP water and environmental consultancy.
Kate Rood, Director of Organizational Development and Culture at the Beneficial State Foundation, building the movement for social impact banking.
Moderated by Kyle Huck with Kinesis

1:30-1:45 | Networking Break

1:45-2:30 | Breakout: Building & Keeping Your Team

Choose from two breakout sessions:

Option 1 - How Has Hiring Changed?
From interviewing to onboarding to retention: how do you keep a candidate engage throughout the process? And, how has the process changed with a more remote workforce? Join Lauren Post with Kinesis and experienced business leaders as they dive into ways for bringing on your next right-fit employee.
Option 2 - Scaling Culture
Growing pains are a hallmark of any successful organization, especially when it comes to the people. How can a team stay engaged and foster a culture of creativity and innovation amidst growth and most recently, remote working? Susie Wittbrodt with Kinesis will chat with Maria Linman, Director of People Operations at Fully about their journey of massive growth, including an acquisition by Knoll, and lessons learned from a changing culture.

2:30-3 | Closing Remarks

Register for Catalyst 2020

Fill out the form to reserve your spot at Catalyst 2020, and be sure to include your shipping address for a free pint of the Catalyst Pilsner (details below)!

We'll "see" you there!

Questions about the event? Contact Lauren Post: lauren@kinesis.team.

*One form submission per attendee, please.

Join the Conversation

This virtual summit is just the beginning. Catalyst is our way of engaging purpose-driven business leaders in an ongoing dialogue about how small businesses can grow and thrive.

Join our Catalyst Community LinkedIn group to share ideas and best practices, and get involved in conversations both before and after the event.

Check out the LinkedIn Group

Happy Hour Is On Us!

In partnership with Zoiglhaus Brewing, we've developed a custom Catalyst Pilsner for attendees — to raise a toast to the business leaders who make it all possible. Include your shipping address when you register and we'll send you two free beers and a Catalyst pint glass.* Cheers!

*Note: Someone over 21 must be present to sign for the package.

Visit the Kinesis site →