It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Do Core Values Matter?
We try to get clients down to about four or five core values because if people can’t remember what the values are, it’s really hard to live them. I can ask any of my employees, ‘what are our four values?’ and they can all remember them. I think there’s a lot of power in that.
Co-Founder and CEO at Kinesis
In this episode, Shawn Busse, Paul Downs, and Sarah Segal discuss the importance of core values when it comes to recruiting employees and aligning with prospective clients.
21 Hats is an online community for business owners and entrepreneurs looking to compare notes, share wins and losses, and learn from one another.
Hosted by Loren Feldman, the 21 Hats Podcast spotlights seven entrepreneurs as they navigate the challenges of building and maintaining a successful business amidst the backdrop of a pandemic. The weekly roundtable covers topics spanning sales and profitability to recruiting and retention, featuring candid insights from established business owners.