More of our musings

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Branding Improvements?

A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image. What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example […]

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Good Design = More Profits

With new camera in hand, I stopped by the local Best Buy to purchase a case. As you can imagine, there are a myriad of choices for camera cases. Neoprene, hard plastic, leather, leatherette (hah!) just to name a few. When I finally made up my mind on which case to buy, the decision was […]

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