In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
A colleague sent me a link to a great site: BRAND NEW. It's a comprehensive review of corporate "re-brands." In other words, when companies try to refresh their image.
What I like about the site is the side-by-side comparison of the "before" and "after." In many cases, you see vast improvements, like with the example below:
However, what's MORE fun is to watch the "regressive" designs. That is, brands that look worse than before, like this:
Words can't really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.