
How to See Around the Corner: Positioning Your Company for Market Shifts
From the economy to customer behavior, many variables could impact your business’ viability in the future. Learn how to look around the corner to what’s ahead.
A colleague sent me a link to a great site: BRAND NEW. It's a comprehensive review of corporate "re-brands." In other words, when companies try to refresh their image.
What I like about the site is the side-by-side comparison of the "before" and "after." In many cases, you see vast improvements, like with the example below:
However, what's MORE fun is to watch the "regressive" designs. That is, brands that look worse than before, like this:
Words can't really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.
Get insights like this straight to your inbox.