our musings
Branding Improvements?

Branding Improvements?



A colleague sent me a link to a great site: BRAND NEW. It's a comprehensive review of corporate "re-brands." In other words, when companies try to refresh their image.

What I like about the site is the side-by-side comparison of the "before" and "after." In many cases, you see vast improvements, like with the example below:

Science Channel Logo

However, what's MORE fun is to watch the "regressive" designs. That is, brands that look worse than before, like this:


Words can't really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.

More of our musings

Introducing ‘The Spark’

‘The Spark’ is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. Keep an eye on the Kinesis blog for this new series.

Learn with us.

Get insights like this straight to your inbox.

  • This field is for validation purposes and should be left unchanged.