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Branding Improvements?
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Branding Improvements?

brandnew_screen

A colleague sent me a link to a great site: BRAND NEW. It's a comprehensive review of corporate "re-brands." In other words, when companies try to refresh their image.

What I like about the site is the side-by-side comparison of the "before" and "after." In many cases, you see vast improvements, like with the example below:

Science Channel Logo

However, what's MORE fun is to watch the "regressive" designs. That is, brands that look worse than before, like this:

dairy_queen_logo

Words can't really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.

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