Musings on


By January 8, 2008

Branding Improvements?


A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image.

What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example below:

Science Channel Logo

However, what’s MORE fun is to watch the “regressive” designs. That is, brands that look worse than before, like this:


Words can’t really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.

ABOUT Shawn Busse

Kinesis CEO Shawn Busse has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with launching brands, making a splash, and monetizing marketing efforts. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.

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