It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
The Social Media Revolution
Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd!
As a quick follow-up to the event, I'm posting a copy of Wendy's presentation (PDF Slidesare) and the video "Social Media Revolution" - a fantastic overview of what's going on in this exciting new sphere.