Posts by Shawn Busse

By June 20, 2012

Small Business, Big Marketing: Hammer and Hand Interview

At Kinesis, we love a great story. Especially when it involves local entrepreneurs who defy the odds. People who know me know that I’m passionate about great design, architecture, and green building; I’m always on the lookout for outstanding Portland firms. While there are many exceptional artisans, few combine their craft with savvy marketing like […]

By June 6, 2012

Outsourced Marketing, Part 3: Should I hire?

The following post is the third in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provided a framework for selecting the right-fit marketing professional. In the final installment, we deliver a guide for evaluating when it […]

By May 16, 2012

Outsourced Marketing, Part 2: Find the Right Fit

The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]

By May 9, 2012

Outsourced Marketing, Part 1: The Market

As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]

By April 11, 2012

How Spilt Coffee Created a Billion Dollar Mop

You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]

By March 14, 2012

Business Pitfall: The Sell-Do Trap

If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]

By March 7, 2012

Marketing Nerd: Why Your Business Should Care About Networks

Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.

By February 15, 2012

Rearranging the deck chairs ain’t gonna fix your marketing.

Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.