Posts by Shawn Busse

By February 15, 2012

Rearranging the deck chairs ain’t gonna fix your marketing.

Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.

By January 25, 2012

The 3 Perils of Small Business Marketing

Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.

By October 10, 2011

Killing the RFP: Part 3 of 3

Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.

By September 1, 2011

Partners in Success – Part 2 of 3

Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.

By August 15, 2011

Digging Holes with RFPs – Part 1 of 3

In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.

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Buyer Beware: a 3-Part Series on RFPs

Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.

By April 5, 2011

Carrots and sticks: The unlikely consequences of incentives

What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.

By March 31, 2011

“Your Call is Important to Us…” (or, How to Ruin Brand Experience)

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.