Posts by Shawn Busse

By April 11, 2012

How Spilt Coffee Created a Billion Dollar Mop

You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]

By March 14, 2012

Business Pitfall: The Sell-Do Trap

If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]

By March 7, 2012

Marketing Nerd: Why Your Business Should Care About Networks

Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.

By February 15, 2012

Rearranging the deck chairs ain’t gonna fix your marketing.

Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.

By January 25, 2012

The 3 Perils of Small Business Marketing

Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.

By October 10, 2011

Killing the RFP: Part 3 of 3

Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.

By September 1, 2011

Partners in Success – Part 2 of 3

Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.

By August 15, 2011

Digging Holes with RFPs – Part 1 of 3

In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.