The 3 Perils of Small Business Marketing
Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.
Posts by Shawn Busse
Killing the RFP: Part 3 of 3
Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.
Partners in Success – Part 2 of 3
Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.
Digging Holes with RFPs – Part 1 of 3
In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.
Buyer Beware: a 3-Part Series on RFPs
Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.
Carrots and sticks: The unlikely consequences of incentives
What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.
“Your Call is Important to Us…” (or, How to Ruin Brand Experience)
Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.
Marketing and Employees: Bad Apples
Ever wonder if that old axiom holds true – that a rotten apple spoils the barrel? Surprise surprise! Not only is this true on the farm, but it’s also the case in business. And, it’s costing you money. Read on to see exactly how much Bad Apples cost your marketing, your morale, and your profits