If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]
Posts by Shawn Busse
Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.
Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.
Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.
Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.
Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.
In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.
Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.