Work – any work – is rarely a cakewalk. At Kinesis, it can sometimes feel like we’re inventing the wheel each and every day. And we’re by no means unique – increasingly, “easy” labor has been shifted offshore or automated by software to eliminate repetitive tasks. These days, just about any modern workplace can be […]
How to recruit and retain the best of the best employees At Kinesis, we’re often asked about talent, recruitment, and the importance of marketing when it comes to building a great workplace – since we believe that HR and marketing are inherently related. The fact is, employers today face a shrinking talent pool and a low […]
Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]
Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.
Chances are, if you live in Portland, have friends in Portland, or pay the slightest attention to professional basketball, you know that this year – for the first time in over a decade – the Portland Trail Blazers actually mattered. The Blazers started the season in good standing, but few expected them to go far. […]
Like many entrepreneurs, I bootstrapped funding for my first business. Part of saving money meant doing everything myself, including (shudder) building our first office computer. Of course the established firms had no time for such nonsense – they purchased cutting-edge machines that looked a lot like this: Over the years we’ve seen the PC industry […]
I’m thrilled to announce that the Kinesis team has successfully relocated, and we’re busy settling into our new headquarters in Northwest Portland! It’s been a long journey. But with a little elbow grease and a lot of patience, we’ve managed to locate and build out a space to meet our growing needs. I took a […]
Back in 1999, when I worked at an ad agency, there was a new kid on the block. Some called her the “World Wide Web,” while others simply referred to her as “The Internet.” Either way, it looked like this gal would be the next big thing. Of course the folks I worked for didn’t […]
