Thinking Big with Chris Scherer
In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand.
Posts by Shawn Busse
How Kinesis became a B Corp (and how you can, too)
From our inception, Kinesis has always focused on being a better business. But in the beginning, we didn’t exactly know what that meant – other than hiring amazing people and providing them with a great place to work. Over time, we’ve gained tremendous clarity about our mission and how it drives every single action we […]
How much should my company invest in culture and team building?
Work – any work – is rarely a cakewalk. At Kinesis, it can sometimes feel like we’re inventing the wheel each and every day. And we’re by no means unique – increasingly, “easy” labor has been shifted offshore or automated by software to eliminate repetitive tasks. These days, just about any modern workplace can be […]
Talent engine secrets
How to recruit and retain the best of the best employees At Kinesis, we’re often asked about talent, recruitment, and the importance of marketing when it comes to building a great workplace – since we believe that HR and marketing are inherently related. The fact is, employers today face a shrinking talent pool and a low […]
How can I attract more of the right employees?
Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]
Why your marketing isn’t working
Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.
What the Blazers taught me about business
Chances are, if you live in Portland, have friends in Portland, or pay the slightest attention to professional basketball, you know that this year – for the first time in over a decade – the Portland Trail Blazers actually mattered. The Blazers started the season in good standing, but few expected them to go far. […]
Mirror, Mirror – The High Cost of Ugly in B2B Marketing
Like many entrepreneurs, I bootstrapped funding for my first business. Part of saving money meant doing everything myself, including (shudder) building our first office computer. Of course the established firms had no time for such nonsense – they purchased cutting-edge machines that looked a lot like this: Over the years we’ve seen the PC industry […]