Why Employee Satisfaction Isn’t Enough Shawn Busse For years, the name of the game for managing people was employee satisfaction. With a changing labor market and higher employer standards, that focus is changing.
The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie) Susie Wittbrodt In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.