The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
I know what you do, now tell me Why….
Big Thinker Simon Sinek has a great presentation on the power of "Why." If you're business owner or executive, take some time to work "on" your business and watch this video. You won't be disappointed.
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Understanding your Why is one of foundations that we emphasize in our work with business leaders. Click here to learn more about the Kinesis approach to marketing and business consulting.