How Kinesis Spends Our Marketing Dollars Shawn Busse It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
The Sell-Do Trap and How to Escape It Shawn Busse The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).