The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
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Shawn has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with transforming companies, inspiring audiences, or connecting the dots between brand and culture. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.