Musings on

marketing

By June 10, 2009

Delap Logo a Big Winner!

We’re pleased to announce the most recent success of one of our longstanding Portland clients, Delap. Last week, the Association of Accounting Marketing (AAM) selected the Delap logo as the winner of the “Best Logo Design” category. Each year the AAM recognizes accounting firms and marketers for their outstanding contributions to the profession.

Delap Logo

A panel of judges, including professionals in advertising, consulting, professional services and marketing, judged 228 entries in 20 different categories. This is a big win for the firm and aligns perfectly with their expansion efforts.

Delap Branding Materials

Much of the success of the Delap rebrand had to do with the Kinesis process. We worked with the firm to identify their core values, approach to business, and key messages. This extensive research took into account the industry landscape, the competition, and visual opportunities for the firm. At the end of the process, Delap had an entire set of branding materials that reflected their firm and helped set them apart from competitors.

Very few firms understand design and marketing for professional service providers (accountants, lawyers, architects, consultants, etc). If you’re interested in hearing more about this process, or would like to see a PDF with some great before-and-afters, drop me a line at shawnb{at}kinesisinc.com.

And, last but not least: a big THANK YOU to the marketing team at Delap, the great designers at Kinesis, photography by Polara and Colleen Cahill, and the outstanding printing services at B&B Print Source. Kudos to all!

ABOUT Shawn Busse

Kinesis CEO Shawn Busse has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with launching brands, making a splash, and monetizing marketing efforts. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.

Read Shawn's Posts