It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Social Media Meets Yakima Washington!
On Tuesday I had the pleasure of presenting Kinesis' Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social "landscape". This was our third event, with previous Camps in Portland and Missouri.
If you've never been to the Yakima region (this is "wine country" for the state of Washington) do yourself a favor and see what the community has to offer. Great scenery, fantastic vineyards, and a mix of old and new culture that will entertain even the most skeptical traveler.
What a great crowd! Folks from all sizes of business were in attendance, and there was definitely a diversity of experience and knowledge in using social media.