In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Finding the right customers and becoming more profitable
Shawn has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with transforming companies, inspiring audiences, or connecting the dots between brand and culture. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.