Musings on

marketing

By May 12, 2010

Social Media for Accountants: Presenting to the NSAC

On Tuesday I continued my “tour of central Washington” with a presentation in Spokane. The regional chapter of the National Society of Accountants for Cooperatives invited Kinesis to present our popular Social Media Bootcamp.

In case you’ve never heard of the NSAC their goal is to be the acknowledged leader in:

  • providing accounting, tax and business education uniquely tailored to cooperatives
  • providing networking and professional development opportunities for our membership; and
  • supporting cooperative business interests in standard setting processes
    enabling our membership to effectively serve cooperatives.

I just love presenting to niche groups like the NSAC; since most folks in the room face similar challenges, we’re able to address topics relevant to large portions of the audience. For this presentation, for example, I added a section on how to use Linked In. While many businesses are interested in the “big players” like Facebook and Twitter (Facebook just topped 400 million users), professional service providers can get tremendous return by leveraging business-centric sites like Linked In. I also discussed how the group could use simple and free resources like Google Alerts to monitor online activity.

As a follow-up, I’m posting a PDF of the presentation as well as the compelling video I shared. If you have any questions, feel free to shoot me an email (or better yet, see me on Twitter!)

Thanks again to the NSAC for hosting a great event! If your business or organization is interested in having Kinesis speak at your group, drop me a line at our contact page.

ABOUT Shawn Busse

Kinesis CEO Shawn Busse has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with launching brands, making a splash, and monetizing marketing efforts. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.

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