It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Social Media for Accountants: Presenting to the NSAC
On Tuesday I continued my "tour of central Washington" with a presentation in Spokane. The regional chapter of the National Society of Accountants for Cooperatives invited Kinesis to present our popular Social Media Bootcamp.
In case you've never heard of the NSAC their goal is to be the acknowledged leader in:
- providing accounting, tax and business education uniquely tailored to cooperatives
- providing networking and professional development opportunities for our membership; and
- supporting cooperative business interests in standard setting processes
enabling our membership to effectively serve cooperatives.
I just love presenting to niche groups like the NSAC; since most folks in the room face similar challenges, we're able to address topics relevant to large portions of the audience. For this presentation, for example, I added a section on how to use Linked In. While many businesses are interested in the "big players" like Facebook and Twitter (Facebook just topped 400 million users), professional service providers can get tremendous return by leveraging business-centric sites like Linked In. I also discussed how the group could use simple and free resources like Google Alerts to monitor online activity.
Thanks again to the NSAC for hosting a great event! If your business or organization is interested in having Kinesis speak at your group, drop me a line at our contact page.