Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated — and why they shouldn’t be.
Lifetime Customer Value (LCV) Calculator
As a follow-up to this earlier post, I thought I'd provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets.
This spreadsheet addresses more than just the LCV - you can actually use this to sheet to calculate retention rate, for instance). It's a great tool you can download directly from here: