Articles

The Phone Call You Never Get

The other day a client and I were discussing print vendors. Historically, the client had used one printer for their semi annual catalog project. My client, however, was new to her position as marketing director and wasn’t convinced that the printer could provide the high-quality product she expected. Fear of the Unknown Pressing further, I […]

Are You Blogging to Boost Your Business?

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people […]

""

Branding Improvements?

A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image. What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example […]

""

Good Design = More Profits

With new camera in hand, I stopped by the local Best Buy to purchase a case. As you can imagine, there are a myriad of choices for camera cases. Neoprene, hard plastic, leather, leatherette (hah!) just to name a few. When I finally made up my mind on which case to buy, the decision was […]