Articles

Kinesis Marketing & Business Strategy Workshop - Jeff Wester

Photography Pays for Itself

Over the years I’ve observed that one of the most critical elements in design is effective photography. When I say “effective,” I’m actually referring to several aspects such as: The photo conveys a sense of competence and professionalism The photo conveys the right tone for the business The photo feels unique/individual For today’s post, I’m […]

Marketing in a Recession. Crazy…like a fox!

I think we’ve all got the memo: the economy is in the toilet. Yep, it’s more than just housing and automakers. The current recession has reached into nearly every nook and cranny of our diverse economy. Quick to React Many businesses have a knee-jerk response to a downturn – cut the marketing budget. Or, more […]

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Tropicana’s Design Troubles

I love orange juice. In fact, nothing beats a tall glass of cold OJ with breakfast. So, you can imagine my interest when I learned that Tropicana had engaged a high-end design firm to redesign its line of juice products. What’s even more interesting is that I’ve since learned that they’ve decide to go back […]

Merlin Mann on Productivity: How to Achieve Inbox Zero

This post is dedicated to my business partner, Shawn Busse. Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow. Merlin says, “Once you’ve mined the gold out of your e-mail, […]

How a Blog Can Build Your Business

Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the […]

How to Create a Website that Sells

Creating a successful online presence eludes many professional service firms. Sadly, these companies are losing time, money, and customers with their company websites. If they’re fortunate, many organizations wind up with an online brochure. But, some end up with much worse. I have reviewed many websites that make me a bit queasy. These firms offer […]

How to Build a Solid Marketing Infrastructure

It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]

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Pens and Pallets: ROI on Good Design

As an artist, I appreciate a good pencil. In fact, I’m in the market for the PERFECT pencil. This isn’t just any pencil – it’s a $40 work of art that has a built-in sharpener and a clip allowing you to take it to meetings, brainstorm sessions, and any other place where pens are the […]