Articles

How to Build a Solid Marketing Infrastructure

It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]

""

Pens and Pallets: ROI on Good Design

As an artist, I appreciate a good pencil. In fact, I’m in the market for the PERFECT pencil. This isn’t just any pencil – it’s a $40 work of art that has a built-in sharpener and a clip allowing you to take it to meetings, brainstorm sessions, and any other place where pens are the […]

How to Write a Sales Letter

I receive a lot of email. I’d say at least 30 messages a day (not counting spam). Included in this potpourri (haven’t used that word since 1987) are client messages, job requests, and sales letters. I’d like to take a few minutes to focus on the last category of message, since many of our readers […]

""

There is no such thing as an "easy" logo design

We often get new clients who come to our company in need of a new identity for their company. And we are so happy because Kinesis excels at logo design. We absolutely thrive on the creative and strategic aspects of it. However…sometimes we get a person who comes in to our studio with what they […]

The Phone Call You Never Get

The other day a client and I were discussing print vendors. Historically, the client had used one printer for their semi annual catalog project. My client, however, was new to her position as marketing director and wasn’t convinced that the printer could provide the high-quality product she expected. Fear of the Unknown Pressing further, I […]

Are You Blogging to Boost Your Business?

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people […]

""

Branding Improvements?

A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image. What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example […]