Articles

The Social Media Revolution

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd! As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going […]

Social Media Marketing for Business

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads […]

Lifetime Customer Value (LCV) Calculator

As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]

Setting a Marketing Budget: Lifetime Customer Value

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

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Kinesis Strategy Hits it out of the Park: 700% ROI!

I’m very excited today! We’re in the final phases of a test marketing campaign for our long time client, Amfit. The results are nothing short of phenomenal. Despite the tough economy, Amfit took the bold step and launched a new product in a new market. While it seemed like a risky move, Kinesis’ marketing analysis […]

The Story of Comic Sans – How to Choose a Font

Comic Sans: the typeface that designers love to hate. So what’s the story behind this pervasive font? Why exactly do so many people love it, while others hate it? I came across a student-filmed documentary that asked the same question. Comic Sans Documentary Digging a little deeper, I found out that it all started with […]