Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]
You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.
Ever wonder if that old axiom holds true – that a rotten apple spoils the barrel? Surprise surprise! Not only is this true on the farm, but it’s also the case in business. And, it’s costing you money. Read on to see exactly how much Bad Apples cost your marketing, your morale, and your profits
You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.
Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]
Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed. Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our […]
One of the side-effects of the bad economy is that we get a lot of resumes. I’d say at least 2-3 inquiries per week come in through the website, with an occasional hard-copy. It’s tough out there – many of the eager job seekers would have no problem finding work prior to the Great Recession. […]
One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.
The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit.