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By February 27, 2009

Merlin Mann on Productivity: How to Achieve Inbox Zero

This post is dedicated to my business partner, Shawn Busse.

Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow.

Merlin says, “Once you’ve mined the gold out of your e-mail, it’s a dead skeletal husk and you should throw it away.”

Yes, Merlin.

Are you like me and hang on to every e-mail you’ve ever received? Listen to Merlin Mann’s talk. Better yet, make your whole team listen to it. He IS Merlin Mann after all.

ABOUT Wendy Maynard

Wendy Maynard is the Strategic Director and co-founder of Kinesis, an award-winning marketing firm and business consultancy. She has over two decades of experience as a marketing strategist, business consultant, and executive coach. You can find her on Twitter and

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