It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Merlin Mann on Productivity: How to Achieve Inbox Zero
This post is dedicated to my business partner, Shawn Busse.
Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails "in some weird buddhist way" as Merlin Mann puts it.Can't help it. I'm a reforming packrat. Reform is sloooow.
Merlin says, "Once you've mined the gold out of your e-mail, it's a dead skeletal husk and you should throw it away."
Are you like me and hang on to every e-mail you've ever received? Listen to Merlin Mann's talk. Better yet, make your whole team listen to it. He IS Merlin Mann after all.