The Kinesis Blog

Strategy / Execution / Success

Execution: the engine of your success.

By Alison Stiven on February 1st, 2012

One of my personal mottos is “Make it Happen.” In fact, my job title at Kinesis is Execution Team Leader. I bring the “get ‘er done” mentality to our team, our clients, our projects, and our professional development.  A recent article over at Results.com inspired … — read more —


think big

The 3 Perils of Small Business Marketing

By Shawn Busse on January 25th, 2012

Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing. — read more —


In the first part of this series, we talked about setting your SMART goals. This article is all about making them happen. Measuring your progress and adjusting your timeline ensures that your goals are on track to success. Measure progress and celebrate achievement. It’s important … — read more —


In this two-part series, we’ll look at how to set and accomplish SMART goals for your company. Click here to go to part 2: Achieving Your Goals Are small businesses properly nurturing their company goals and objectives? “More than 80% of small business owners admit … — read more —


Happy New Year

Happy New Year to our Kinesis friends and fans!

By Alison Stiven on January 4th, 2012

Resolutions come and go as quickly as the ball dropping in Time Square. But here at Kinesis, we are determined to keep ours. And what is our 2012 resolution? To blog. To write, share, post, and discuss relevant and exciting marketing insight to help you … — read more —


polar bear

Happy Holidays from Kinesis

By Wendy Maynard on December 23rd, 2011

Your marketing team wishes you all the best this holiday season! Kinesis will be closed the week of Monday, December 26th in observance of the holidays and to get a bit of rest and relaxation. We’ll be back bright-eyed and busy-tailed on Monday, January 2nd … — read more —


We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out … — read more —


RFP-RIP

Killing the RFP: Part 3 of 3

By Shawn Busse on October 10th, 2011

Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships. — read more —