The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A … — read more —
The Kinesis Blog
As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled … — read more —
The Portland American Marketing Association has officially kicked off a monthly column for the Daily Journal of Commerce, a local publication focused on the Portland building and construction market. I was fortunate to be the first column contributor, and was asked to discuss how companies … — read more —
Yes, it’s old news by now, but if you’ve been living under a rock for the past week and half, here’s the scoop: Facebook purchased the popular app Instagram for $1 billion dollars. Instagram allows people to share photos taken with their mobiles with their … — read more —
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that … — read more —
Ok, so hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide … — read more —
Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful … — read more —
As a leader, you know the importance of a business network. You may have even read our recent post on the exponential power of increasing your network connections. Unfortunately, while the words “business network” evokes images of win-win relationships, the term “networking” often elicits rolled … — read more —