Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.

Growth is one thing, sustainable growth is another. In this interview with Kinesis CEO Shawn Busse, learn the secrets behind this success – and how we’ve maintained momentum since 2011.

Creating a successful online presence eludes many professional service firms. Sadly, these companies are losing time, money, and customers with their company websites. If they’re fortunate, many organizations wind up with an online brochure. But, some end up with much worse. I have reviewed many websites that make me a bit queasy. These firms offer […]

Over the years I’ve observed that one of the most critical elements in design is effective photography. When I say “effective,” I’m actually referring to several aspects such as: The photo conveys a sense of competence and professionalism The photo conveys the right tone for the business The photo feels unique/individual For today’s post, I’m […]

I think we’ve all got the memo: the economy is in the toilet. Yep, it’s more than just housing and automakers. The current recession has reached into nearly every nook and cranny of our diverse economy. Quick to React Many businesses have a knee-jerk response to a downturn – cut the marketing budget. Or, more […]

Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the […]

Strategist Jeff Wester leverages a broad branding experience to help clients execute marketing strategy across a variety of channels.

Engaged, motivated employees drastically boost profitability, improve team performance, deliver top-notch customer service, and uphold your company’s brand.

This morning on NPR, I heard Federal Reserve Chairman Ben Bernacke warn us that the U.S. economy faces “numerous difficulties.” For most of us, this isn’t news. People are being increasingly careful where they spend their dollars. As a business owner or a marketing professional, it’s important to remember that the ups and downs of […]

Here is your list of official business resolutions for the New Year, along with some helpful resources from the Kinesis blog.