Posts by Wendy Maynard

By December 9, 2016

Kinesis named one of the ‘Best Entrepreneurial Companies in America” by Entrepreneur Magazine

We are thrilled to announce that Kinesis was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine. Kinesis is one of only two Oregon companies on the list.   “We are honored to be included in this list of other innovative companies across the nation,” said Kinesis CEO Shawn Busse, “This further […]

By August 22, 2016

The “Sales and Marketing” role (or, how to hire a leprechaun)

Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.

By July 12, 2016

How Kinesis achieved 20-30% growth for 5 straight years

Growth is one thing, sustainable growth is another. In this interview with Kinesis CEO Shawn Busse, learn the secrets behind this success – and how we’ve maintained momentum since 2011.

By June 21, 2016

Why (and how) to rename your company

Making the decision to rename your company is a big deal. If you’re considering investing in this process, you probably have a lot of conflicting feelings and opinions. Most likely, you have sweat and equity – not to mention history – behind your existing company name. Having worked with many clients through a company rename, […]

By June 1, 2016

Team Kinesis Spotlight: Sarah Lazzaro

Name: Sarah Lazzaro Title: Senior Strategist At Kinesis, we believe people are the engine that powers our clients’ success. Which is why we’re thrilled to spotlight our Senior Strategist, Sarah Lazzaro – and the tremendous impact she’s making for our clients every day. Sarah joined our team in August of last year, and brings more […]

By May 12, 2016

Kinesis joins the B Corporation movement

We are incredibly proud to announce that Kinesis has become a Certified B Corporation! You may be familiar with brands like Patagonia, Etsy, New Belgium Brewing Company, Warby Parker, and Hootsuite – and their famous commitment to social and environmental issues. But these well-known and purpose-driven organizations have another thing in common: they are all […]

By April 27, 2016

Tired of ineffective meetings?

Try the Bullseye Meeting structure Let’s face it. Some meetings are a complete waste of time. We’ve all experienced this situation: having to stop mid-project to attend a meeting with people staring at their laptops or zoning out with eyes glazed over. It’s hard to imagine a bigger time suck than ineffective, non-productive meetings. And, […]

By April 11, 2016

The power of storytelling as a marketing tool (part II)

*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing!   Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]