Posts by Wendy Maynard

By February 23, 2016

B2B selling on LinkedIn: How to reach decision makers

Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]

By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]

By December 21, 2015

Happy Holidays from Kinesis!

During this festive season, we wish you and your family the very happiest of holidays. We appreciate our relationship and look forward to more great things in 2016. Our year in review Kinesis has seen some remarkable changes in 2015! Here are just a few highlights: Welcomed four new team members: Client Coordinator Jacklyn Bartley, […]

By September 12, 2015

The currency of trust

You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]

By September 8, 2015

What can I do?

All too often, we look to others to change, to fix, to improve, to adjust, to elevate their game, to help us. We wait, we hope, and we often feel stressed and frustrated because it just ain’t happening. What if – starting today – you stopped waiting for others and simply asked yourself, “What can […]

By September 2, 2015

How to create a remarkable company through differentiation

Your Remarkable Selling Point – or RSP – is a focal point that defines your company’s unique position in the marketplace. It’s a competitive stake in the ground that allows you to avoid the trap of trying to please everyone and – instead – bring delight to your ideal customers. Your RSP is not about […]

By September 1, 2015

The power of a simple “Great job!”

Here’s a simple marketing strategy: recognize your people for their efforts. Say “Great job!” or “Well done!” or “Nice work” or “Thank you!” to your employees when they do a good job, when they demonstrate mastery of a skill, when they try something new, when they mentor someone else, when they show up early to work, when […]

By August 31, 2015

Are you doing the wrong things?

As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? To help your business become more profitable, get in the habit of asking yourself two questions: “Is what I’m doing right now the highest […]