Posts by Wendy Maynard

By August 28, 2015

The sweeping power of purpose

Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]

By April 21, 2015

Leaders of great companies ask: First Who, Then What?

If your company’s at a standstill, you may be asking the wrong question In his book, Good to Great, Jim Collins creates a lasting and memorable metaphor by comparing a business to a bus and the leader as a bus driver. He emphasizes that it is crucial to continuously ask “First Who, Then What?” You are a […]

By January 12, 2015

10 ways to grow your business

It’s a question that companies in all industries, of all sizes ask: what are the best ways for me to grow my business? And, when you are trying to grow your company, it’s easy to put all of your focus on bringing in new leads. However, there are actually a lot of things that you already have in place that can help you […]

By December 23, 2014

How to discover your company’s core purpose

“Core purpose” – it’s been identified by the most influential business authorities of our time as one of the key ingredients for a high-performing organization. Jim Collins and Jerry Poras, authors of the innovative business classic Built to Last, embarked upon a 6-year study of truly exceptional companies that have prospered over the long term, including […]

By October 22, 2014

How to mine for your company’s gold

In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]

By June 11, 2014

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

By May 6, 2014

Get the Secret Sauce to Help Your B2B Company Generate More Leads

Every B2B organization needs new customers. And this means leads – a lot of them. Without an ongoing stream of leads, your business starts gasping for air. And as a leader of your company, you probably start to lose some sleep worrying about cash flow and making payroll. We don’t want this to happen to […]

By February 20, 2014

Thinking Big with Jill Nelson, Founder and CEO of Ruby Receptionists

Always learning, asking questions, relentlessly seeking fresh insights and ideas—it’s a universal quest that unites our Kinesis team. In fact, we take every available chance to sit down with business leaders and learn from what they have to say. We gladly extend these master-lessons to you; another way we can Share The Good (and the […]