Authored by Wendy Maynard

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

10 Secrets to Being a Happy Entrepreneur

Note: This post first appeared at Business2Community Make the choice to be happy Being a business owner is an incredible journey. It is thrilling to build a company, shape the future, fuel economic growth, sell your offerings to thrilled customers, and create a team of remarkable people. It can also be demanding, overwhelming, frustrating, and very […]

How CEOs, Owners, and Executives can Develop a Personal Brand: Part 2

In Part I of this series, we discussed how personal branding can help build your company. The truth is, personal brands of you, your leadership, and even your team, communicate essential information about your business to prospects, referrers, investors, potential candidates, and your staff. It’s essential for your leaders to establish a positive, knowledgeable personal […]

Time management for the easily distracted

According to Kathy Kolbe, I’m known as a ‘Quick Start.’ The downside of being a highly-effective idea generator and creative problem solver is that I’m low on what she calls ‘Follow Through’ (people with high Follow Through love creating systems and tend to think in a linear fashion). The truth is – and I admit […]

Employee engagement: where do we begin?

Sadly, happiness at work is rare. Multiple studies show that 70 percent of our workforce in the United States is composed of individuals who don’t like their job. These people are emotionally disconnected from their workplace and less productive than engaged employees. This is beyond troubling. Unfortunately, HR departments everywhere are implementing Band-Aid solutions like […]