From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]
Every B2B organization needs new customers. And this means leads – a lot of them. Without an ongoing stream of leads, your business starts gasping for air. And as a leader of your company, you probably start to lose some sleep worrying about cash flow and making payroll. We don’t want this to happen to […]
Note: This post first appeared at Business2Community Make the choice to be happy Being a business owner is an incredible journey. It is thrilling to build a company, shape the future, fuel economic growth, sell your offerings to thrilled customers, and create a team of remarkable people. It can also be demanding, overwhelming, frustrating, and very […]
When I start working with a client, I look for the shortest path to the biggest impact. One of the first areas I review is their sales process and lead conversion. A systematic approach to selling A common area of weakness with many companies is the absence of a systematic approach to selling. Most businesses […]
Make the highest and best use of your time by shedding the myriad of daily duties that distract you from your real work as CEO.
Here at Kinesis, we’re starting a new tradition to close out the year! We’ve put our collective brains together, and identified some smashing content from our blog and across the interwebs from the year… It’s the year in review! Check out the list below, where we’ve compiled the best content from the Kinesis blog, as […]
In Part I of this series, we discussed how personal branding can help build your company. The truth is, personal brands of you, your leadership, and even your team, communicate essential information about your business to prospects, referrers, investors, potential candidates, and your staff. It’s essential for your leaders to establish a positive, knowledgeable personal […]
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” – Author Jason Hartman, Become The Brand of Choice In Part I of this two-part blog series you’ll learn what a personal brand is, why it’s important, and the ways that you can leverage it to build […]
According to Kathy Kolbe, I’m known as a ‘Quick Start.’ The downside of being a highly-effective idea generator and creative problem solver is that I’m low on what she calls ‘Follow Through’ (people with high Follow Through love creating systems and tend to think in a linear fashion). The truth is – and I admit […]
Sadly, happiness at work is rare. Multiple studies show that 70 percent of our workforce in the United States is composed of individuals who don’t like their job. These people are emotionally disconnected from their workplace and less productive than engaged employees. This is beyond troubling. Unfortunately, HR departments everywhere are implementing Band-Aid solutions like […]