Posts by Wendy Maynard

By October 23, 2013

How to Write Remarkable Company Core Values (Part II)

Note: This is part 2 of a 2-part series. Read the first part: Write Remarkable Core Company Values (Part I) How to Develop Your Company Values “It’s not hard to make decisions when you know what your values are.”                                   […]

By September 24, 2013

How to Write Remarkable Company Core Values (Part I)

  You’ve probably read lots of articles about the importance of core values and values-driven companies. Best-selling business writers like Jim Collins and Tom Peters frequently espouse the importance of core values and highlight companies that leverage their core values to outperform the market. Despite the credibility of authors like Collins and Peters, you’d be […]

By July 16, 2013

Build a Deep Moat for Business Success

Create your business differentiation I’ve spent countless hours telling any business leader who would listen that the only meaningful differentiation that a company has comes from within. Bear with me for a moment and I’ll explain. Company leaders spend time, energy, and money – lots of money – in search of the right product, service, […]

By June 26, 2012

Marketing with WOW: Employee Brand Ambassadors

News Flash for Business Owners: Your employees are your most under-utilized, leverageable and accessible asset in your company. Every day, your employees interact with people on the phone, at meetings, in the halls, and on their computer. When they leave your facility, they go to stores, restaurants, gyms, banks, and bars. They call, text, post, […]

By April 4, 2012

How to Get Higher-Impact Testimonials from Your Customers

Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]

By March 28, 2012

How to Leverage Testimonials for Powerful Marketing Results

Tips to getting great testimonials Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful and cost effective selling tools […]

By February 29, 2012

Plug the Marketing Leak and Start Measuring Success

If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]

By February 8, 2012

Starting with WHY: the new Kinesis website

Over the last two years, Kinesis has radically changed our business model and the way we work with our clients. As a result of our transformation, our old website no longer reflected our company. It provided a lot of information about Kinesis as a creative firm, but said nothing about what we believe in. The […]