Authored by Wendy Maynard

Happy Holidays from Kinesis

Your marketing team wishes you all the best this holiday season! Kinesis will be closed the week of Monday, December 26th in observance of the holidays and to get a bit of rest and relaxation. We’ll be back bright-eyed and busy-tailed on Monday, January 2nd – we look forward to seeing you in the New […]

How Professional Service Firms Should Use Facebook Fan Pages

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]

How to Write Great Business Blog Posts

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]

Source: Apple

WHO is Your Core Customer?

You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.

How to Get Referrals from Your Existing Customers

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to getting them. In this article, David Wolfskehl provides some fantastic […]