Your marketing team wishes you all the best this holiday season! Kinesis will be closed the week of Monday, December 26th in observance of the holidays and to get a bit of rest and relaxation. We’ll be back bright-eyed and busy-tailed on Monday, January 2nd – we look forward to seeing you in the New […]
Authored by Wendy Maynard
Tips for Talking to Reporters We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out a press release or are […]
A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]
When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]
How Growing Your Facebook Page Can Help Grow your Business Every day, we work with business leaders who want to drive more leads to their website. And, while I am advocate of social media, I have to say it’s much harder to see the return on your investment of time and energy on Facebook, Twitter, […]
Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]
You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.
You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.
I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to getting them. In this article, David Wolfskehl provides some fantastic […]
One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.