It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads […]
When people are searching the Internet, they often get into a clicking frenzy. This is important to remember in web design and also in website copywriting. If you don’t capture their attention and tell them exactly what you want them to do, then – CLICK – and they are on to the next website. Your […]
Using Social Media to Hire Top Talent I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate […]
Kinesis has many clients who are in the financial industry. Recently, a client sent me an article that appeared in the Journal of Accountancy. The article discusses the importance of websites for accounting firms. Many accounting firms are revamping their marketing efforts and redesigning their websites because they want to attract and retain clients. But […]
This post is dedicated to my business partner, Shawn Busse. Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow. Merlin says, “Once you’ve mined the gold out of your e-mail, […]
Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the […]
Creating a successful online presence eludes many professional service firms. Sadly, these companies are losing time, money, and customers with their company websites. If they’re fortunate, many organizations wind up with an online brochure. But, some end up with much worse. I have reviewed many websites that make me a bit queasy. These firms offer […]
Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients in person. But there is something about sitting down to create new content that can […]
It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]
People don’t buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts – whether written, online, or in person – you should be able to provide your […]