In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Kinesis joins the B Corporation movement
We are incredibly proud to announce that Kinesis has become a Certified B Corporation!
You may be familiar with brands like Patagonia, Etsy, New Belgium Brewing Company, Warby Parker, and Hootsuite – and their famous commitment to social and environmental issues. But these well-known and purpose-driven organizations have another thing in common: they are all proud members of the B Corp community.
In addition to these big names, there are many small- and mid-sized businesses (like us!) who are also devoted to using business as a force for good. And today Kinesis is excited to share that we have joined this growing movement of changemakers.
What is a B Corp?
B Corp is to business what Fair Trade certification is to coffee, or USDA Organic certification is to milk. B Corporations must pass rigorous standards of social and environmental performance, accountability, and transparency. Today, the community is made up of more than 1,600 certified B Corps from 42 countries and over 120 industries – all seeking a better way to do business.
Why we became a B Corp
B Corp is a natural extension of what Kinesis has always stood for and believed internally. This certification aligns closely with our core values of Share the Good, Do the Right Thing, Build to Last, and Think Big – and our ongoing commitment to great workplaces and social and environmental consciousness.
But you can’t manage what you don’t measure, and so this certification has also helped to shine a light on how we can continue to improve and use our resources as a force for good.
Stay tuned – in a future blog post, we will detail our process of becoming a B Corp. In particular, we’ll discuss how our team made the decision to move forward and what steps we took internally to prepare for our B Corporation assessment.
In the meantime, if you want to read more about B Corporations in the news, here are several great articles:
- Companies with Benefits, New Yorker 2014
- What Etsy, Patagonia, and Warby Parker have in Common, Washington Post 2015
- The Surprising Competitive Advantage of the B Corp, Huffington Post 2016
- The Future of Progressive Business, Co.Exist 2016
To learn more about the principles that drive, challenge, and inspire Kinesis, click here.