How do you market remarkability? When you create something new, you bear the burden of educating the world about something they’ve never experienced before.
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How you talk about your team is a direct reflection of what you think of them. Learn how the language you use can have a profound impact on your company culture.
A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image. What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example […]
Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]
Three lessons businesses can learn from Instagram.
Before committing to fresh campaigns, social media experts, and new hires, consider these tips on how to strategically build marketing efforts for this new era in business.
The following post is the third in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provided a framework for selecting the right-fit marketing professional. In the final installment, we deliver a guide for evaluating when it […]
Success is 99% failure. – Soichiro Honda, Founder, Honda Motor Corp. As some of our readers know, Kinesis recently had the good fortune to be awarded as one of Portland’s Top 100 Fastest Growing Private Companies. I’m extremely proud of our team, and humbled by the accomplishment. Interestingly, while this milestone is about “success,” I’m […]
It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]
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