CASE STUDY

PACIFIC ENERGY CONCEPTS

How can I align sales with marketing for maximum impact?”

We met Pacific Energy Concepts in 2014 – when they were on their way to joining the Inc. 5000 list as one of the nation’s fastest-growing private companies. While sales were booming, their marketing had yet to catch up… and the company lacked a cohesive marketing strategy to fuel their sales efforts.

“We had no marketing plan – no strategy, content, nothing. We needed help developing a cohesive marketing package, and that’s where Kinesis came in.”

Keith Scott
President, Pacific Energy Concepts

127%

2-year revenue growth

4.3%

Marketing budget as percent of incremental growth

Illuminating business opportunity

A lighting and energy consultancy, PEC leverages cutting-edge design software to deliver optimized energy-efficient lighting solutions to commercial and industrial facilities. While their sales team was well-versed in walking people through their service offering in person, the company needed help communicating these differentiators to a larger audience.

“Kinesis became an extension of our team. They knew the business and our industry, and we were saved the time suck of having to re-educate an outsider for each marketing need.”

Keith Scott
President, Pacific Energy Concepts

Seeing the company in a whole new light

We led PEC through our Strategic Planning Process to isolate the company’s true mission, core values, and big picture vision – and used these foundational elements to begin filling the sales toolbox. We developed a Marketing Blueprint™ that would support both the company’s overall direction as well as immediate tactical needs.

“We value having multiple heads on the creative side – from strategy, to project management, to design – those differing perspectives create a whole marketing solution. It’s a one stop shop.”

Keith Scott
President, Pacific Energy Concepts

Shining a light on energy efficiency

Focusing on their commitment to sustainability and whole-systems approach to lighting design, we worked with the PEC team to develop marketing collateral that would aide their sales process – and articulate their offering to those unfamiliar with the brand.

In addition, Kinesis revived PEC’s entire online presence, from individual team member LinkedIn profiles to a modern, responsive website.

“The whole Kinesis team is passionate about helping our company. You get to work with people who are invested in your success. They really are a vested partner – they take pride in the results they deliver.”

Keith Scott
President, Pacific Energy Concepts

The road ahead

Armed with cohesive marketing materials and a plan for the future – Kinesis is now helping PEC to execute on lead generation campaigns, improve operational efficiencies, and scale systems and processes for continued growth. We are honored to work with the PEC team and look forward to seeing what lies ahead.

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