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Loupe is on a mission to revolutionize the robotics automation industry. This team of engineers uses iterative prototyping, modeled after agile software development, to uncover hidden opportunities and take machine possibilities to the next level.

We worked with Loupe to build a brand that highlights their talented team and unique, collaborative approach. Starting with a name change from Automation Resources Group, we created a new identity centered around the concept of functionalism, or the idea that simple is better.

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