Jovick specializes in building high-performance custom homes, ranches, wineries, and commercial projects—and their approach to design / build is deeply rooted in the terrain that surrounds their Southern Oregon location. This theme—construction framed by landscapes of rolling hills and stunning forests—was a key component of their brand story and website design.
Their new logo is something of a clever optical illusion: Through one perspective, we see a a house sitting on top of a hill; through another we see roof line with a cupola resting atop. This signifies the mirroring and union between nature and structure, and reflects the character of Jovick’s work. The textured graphics used throughout their branding are also a modern interpretation of their local landscape—an abstraction of layers of hillsides shadowing one another on the horizon.