Kinesis Logo


At a glance
  • Established New Brand Identity and Website
  • Operationalized Brand Foundations
  • Improved Organizational Culture

Streimer has been part of the Portland landscape for the better part of the last century, and we met them during a recent phase of rapid growth and transformation. As such, they sought to refresh their brand, website, and company in a way that would pay respect to their long heritage, while also ushering in this new chapter of their evolution.

Streimer Working on Rooftop
Streimer Team Working
Streimer Logo

Our goals with Streimer were to bridge the gap between a history of tradition and a modern future. We worked closely with the Streimer team to articulate and operationalize their mission, values, and vision — then align those brand foundations with a new visual identity that united past and future. Capitalizing on the principles of forward momentum, agility, teamwork, and victory, we built a new look and feel to better tell Streimer’s story to the world.

Streimer Website
Streimer Stationery
Streimer Working on Rooftop
Streimer Female Team Member

“While our initial marketing needs were to revamp our website, through talking with Kinesis we realized that we needed more. The process of developing our mission, vision, and values was great; it helped us to build culture.”

– Steven Streimer, President

It was this idea — bridging the gap between past and future — that brought us to a brand story that “goes the extra mile.”

Capitalizing on the principles of forward momentum, Kinesis leveraged Formula One as the inspiration behind Streimer’s new logo, look, and feel. It reflects Streimer’s commitment to win together, and the steps and people that are part of the journey across the finish line.

Streimer Work HVAC
Streimer Work - Mercy Corps
Streimer Work - Building Envelope

“We initially wanted to design a new website, but Kinesis’ approach to dive deeper turned out way better than we had hoped. It really united our executive team by identifying and getting everyone on the same page with our mission, vision, and values. Kinesis does tremendous work.”

– Steven Streimer, President

Streimer Team Working Together


Redefining American machining: how a precision machine shop tamed their 800-pound gorilla and won on Amazon-like logistics.

Read the Treske story

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