Kinesis Strategist Marcella Vail was awarded the Master of Marketing (Marketer of the Year) Award for the AMA PDX Chapter!

At the end of the day, boldness is defined by our actions: Casting a clear vision, making big decisions, and taking risks. But what drives those bold moves in business?

Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]

When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.

One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.

Ultimately, the goal of marketing for your company should be to attract highly qualified leads that convert to customers. Here’s how to attract more qualified leads and convert them.

When I start working with a client, I look for the shortest path to the biggest impact. One of the first areas I review is their sales process and lead conversion. A systematic approach to selling A common area of weakness with many companies is the absence of a systematic approach to selling. Most businesses […]

The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).

It’s time to take your organization from the best-kept secret to the next big thing. Find out how!

The curse of the trailblazer is that you have to keep trailblazing. Learn how to maintain an innovative spirit in your business.