‘The Spark’ is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. Keep an eye on the Kinesis blog for this new series.
Congratulations to Our Very Own Marcella Vail – Master of Marketing!
We couldn’t be prouder to announce an important achievement for Senior Strategist Marcella Vail. Marcella was recently awarded the Master of Marketing (previously known as the Marketer of the Year) Award for the AMA PDX (American Marketing Association, Portland Chapter) Marketing of Excellence Awards. This is truly an honor, and an absolute testament to Marcella’s incredible hard work and drive – both with Kinesis and throughout her career. And since Marcella would never brag about this herself, we’re doing it for her!
Marcella hit the ground running when she joined Kinesis, and has had an extraordinary impact on our company. In her role as Senior Strategist, she works with business leaders to develop actionable marketing and business strategies.
When asked what makes her tick, Marcella responded, “I love the complex and ever changing world of business, and the true impact authentic and consistent leadership makes. We live in high pressure times – when almost anything, including the best products & services, can be replicated. The only way to truly stay differentiated is by building a phenomenal culture full of engaged people, who deliver on a clear and remarkable brand promise. I love helping business leaders discover the power of this convergence as they work hard to create not just a business, but a legacy.”
And her efforts haven’t gone unnoticed – one of Marcella’s clients recently had this to say: “We’re huge fans of Marcella. I commend her on the heart and soul she puts into our engagement… it means a lot to us, to have someone in our camp and watching our backs.”
Marcella's influence extends beyond the walls of her professional life – She has also been a volunteer for Albertina Kerr’s Restaurant & Shops Marketing & PR Committee since 2012. Recognized as one of Oregon's top ten nonprofits, Albertina Kerr partners with families and the community to support people with developmental disabilities and mental challenges to realize their full potential. Marcella lead all rebranding efforts for the new “Albertina’s Place,” and even received the 2013 Silver Circle award as recognition for her contribution.
Marcella was also a long-time volunteer at our local AMA chapter, sitting on the board for both Community Outreach and MAX Awards committees. In fact, she was selected as an incoming AMA President for 2012, but had to forego the role to become a mom!
Prior to joining the Kinesis family, Marcella directed marketing strategy at Perkins & Co, Portland’s largest locally owned accounting firm. She worked closely with the executive team and assisted with the firm’s overall business strategy – which ignited her passion for helping businesses thrive. Before that, she spearheaded the marketing efforts at Storables, after spending almost two years as a VP at Washington Mutual Bank – where she served on the both the marketing and employee engagement teams. In short, Marcella has been championing internal culture and remarkable marketing for her entire career.
When not in the office, you can find her at home with her husband and adorable daughter, or hitting the pavement training for her next marathon.
We are so thrilled to be able to share in the celebration for Marcella, please join us in extending our congratulations!