How do you market remarkability? When you create something new, you bear the burden of educating the world about something they’ve never experienced before.
Susie is passionate about helping clients articulate what makes them remarkable, find their brand voice, and then shout their story from the rooftops. Her pre-Kinesis experience spanned everything from sales to operations to accounting to customer service, so she’s well-versed in the various complexities of the small business environment and what it takes to make a company thrive.
Authored by Susie Wittbrodt
80% of the Fortune 100 tout their values publicly. Your organization may even have a set of values of your own. So why are they so broken?
As a business leader, you’re often looking for the “next best” marketing strategy or tactic. Learn why you should be cautious of the herd mentality.