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How to Write a Value Proposition for Your Company

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

How to Get Higher-Impact Testimonials from Your Customers

Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]

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Marketing with WOW: Employee Brand Ambassadors

News Flash for Business Owners: Your employees are your most under-utilized, leverageable and accessible asset in your company. Every day, your employees interact with people on the phone, at meetings, in the halls, and on their computer. When they leave your facility, they go to stores, restaurants, gyms, banks, and bars. They call, text, post, […]

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