Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.

Kinesis CEO Shawn Busse joined the Human Resources for Small Business podcast to discuss how small businesses can find their purpose and foster company culture.

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

This week, we sit down with President of Fully – a company with innovative ideas for how to improve the modern workplace.

At Solid Form, the spark started as a question around employee engagement, kindling a flame under a team that craved more robust and creative projects.

In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]

Your Proprietary Way is the unique way you provide your services to clients — here’s why you need one.

“Core purpose” – it’s been identified by the most influential business authorities of our time as one of the key ingredients for a high-performing organization. Jim Collins and Jerry Poras, authors of the innovative business classic Built to Last, embarked upon a 6-year study of truly exceptional companies that have prospered over the long term, including […]