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The Best Use of Social Media (That Most Businesses Ignore)

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

Setting a Marketing Budget: Lifetime Customer Value

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

How to mine for your company's gold

In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]

How to discover your company’s core purpose

“Core purpose” – it’s been identified by the most influential business authorities of our time as one of the key ingredients for a high-performing organization. Jim Collins and Jerry Poras, authors of the innovative business classic Built to Last, embarked upon a 6-year study of truly exceptional companies that have prospered over the long term, including […]

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