Posts by Guest Contributor

By July 30, 2014

7 Ways to Generate Leads at Trade Shows

Trade shows and exhibitions tend to be one of the most expensive forms of marketing, which is why some businesses (particularly small businesses or start-ups) get discouraged when it comes to the cost. However, many don’t realize how lucrative these events can be if the right steps are taken to prepare your team and generate […]

Are Your Employees Engaged With Your Company Values?

Here is your definitive guide to engaging your employees with the core values of your company by Ashley Freeman from employee engagement company INVOLVE.

By April 14, 2014

How to Ace the ‘About’ Page on Your Website

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

By April 7, 2014

Twitter for Online Marketing: 10 Things You Must Change to Gain More Twitter Followers

If you plan to use Twitter for purposes of online marketing, you’d naturally want to get as many active followers as possible. Towards that end, one thing you need to remember is that Twitter users take only seconds to decide whether they’ll follow a business  or not. This means your brand or business needs to […]

By March 3, 2014

How to Recruit Top Talent Employees Through Social Networking

How to use social networks to recruit great employees Social networking is a vital tool for every brand and is quickly changing the face of how we do business and how we hire. In fact, sites like LinkedIn, Facebook, Twitter, Google+ and even Pinterest could just find the candidate you need to propel your business […]

By February 4, 2014

Strategies the Best Managers Use to Keep their Team Engaged

The best managers build great teams The best managers can’t be defined by specific personality characteristics. While some of them are calm and soft-spoken, others could be more accurately described as a extremely extroverted and wildly enthusiastic. Regardless of their personality, the very top leaders have something in common – they drive bottom-line results for […]

By January 28, 2014

Why Compelling Workplaces Matter to the Bottom Line

A weak link weakens your group When I first began learning how to play music, my middle school band teacher told our class that an orchestra is only as good as its weakest musician. If the player who is always out of sync and playing in the wrong key isn’t motivated to improve, the orchestra […]

By January 16, 2014

The Best Use of Social Media (That Most Businesses Ignore)

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]