Your regular programming will not be returning shortly. We’re taking this opportunity to announce an important shift in our content marketing strategy.
You searched for "lead generation"
It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]
In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand.
According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.
I’m very excited today! We’re in the final phases of a test marketing campaign for our long time client, Amfit. The results are nothing short of phenomenal. Despite the tough economy, Amfit took the bold step and launched a new product in a new market. While it seemed like a risky move, Kinesis’ marketing analysis […]
A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.
The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.
For years, the name of the game for managing people was employee satisfaction. With a changing labor market and higher employer standards, that focus is changing.
From the economy to customer behavior, many variables could impact your business’ viability in the future. Learn how to look around the corner to what’s ahead.
Soccer is a game of creating sequences, and relying on the strength of the team as a whole. Learn how this philosophy can inform your business strategy.
Initiate your
quantum leap.
What would reaching the next level mean for your business? Let’s start there. Fill out the form and we’ll be in touch to explore what’s possible together.