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How to discover your company’s core purpose

“Core purpose” – it’s been identified by the most influential business authorities of our time as one of the key ingredients for a high-performing organization. Jim Collins and Jerry Poras, authors of the innovative business classic Built to Last, embarked upon a 6-year study of truly exceptional companies that have prospered over the long term, including […]

The currency of trust

You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]

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Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]

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