Kinesis Designer Bekah Garibay brings broad branding experience to her role – helping us produce both creative and strategic transformation for our clients.

Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.

Your Proprietary Way is the unique way you provide your services to clients — here’s why you need one.

The Kinesis book, Marketing from the Inside Out, has been wildly successful. The only problem? We need to re-write a chapter of it.

Companies that invest in their people and culture have higher employee engagement. The results are increased profitability and better performance.

COVID-19 is a very real and pressing danger facing all of us. Learn what the animal kingdom can teach us about stress response, and how to craft a new vision.

As a business leader, you’re often looking for the “next best” marketing strategy or tactic. Learn why you should be cautious of the herd mentality.

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people […]

I receive a lot of email. I’d say at least 30 messages a day (not counting spam). Included in this potpourri (haven’t used that word since 1987) are client messages, job requests, and sales letters. I’d like to take a few minutes to focus on the last category of message, since many of our readers […]

Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the […]