Every B2B organization needs new customers. And this means leads – a lot of them. Without an ongoing stream of leads, your business starts gasping for air. And as a leader of your company, you probably start to lose some sleep worrying about cash flow and making payroll. We don’t want this to happen to […]

How to leverage LinkedIn Company Pages to generate leads, build relationships, and drive business results. Market your business on social media.

When I start working with a client, I look for the shortest path to the biggest impact. One of the first areas I review is their sales process and lead conversion. A systematic approach to selling A common area of weakness with many companies is the absence of a systematic approach to selling. Most businesses […]

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.

In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]

Ultimately, the goal of marketing for your company should be to attract highly qualified leads that convert to customers. Here’s how to attract more qualified leads and convert them.

Trade shows and exhibitions tend to be one of the most expensive forms of marketing, which is why some businesses (particularly small businesses or start-ups) get discouraged when it comes to the cost. However, many don’t realize how lucrative these events can be if the right steps are taken to prepare your team and generate […]

Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.

This week on our Accelerator interview series, “Think Big,” we sit down with Su Embree, President of DHM Research – a public opinion research firm.