How Kinesis Spends Our Marketing Dollars
It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Note: Make sure you also read our post on How to Improve Your LinkedIn Profile.
Last year, a study found that LinkedIn is 277% more effective at lead generation than both Facebook and Twitter. No wonder it was recently voted the most important social network for B2B marketers!
What does this mean for you and your company? It means you can create an Internet network through social media to bring in new leads. You should have a LinkedIn Company Page for your business, and it’s important for your employees to connect with it through their personal LinkedIn profiles.
LinkedIn Company Pages provide business with a FREE opportunity to deliver interactive and search-friendly content to prospects in an attractive way.
So how do you leverage a Company Page to build relationships that drive business results? Below, we break down the 5 steps that LinkedIn recommends for engaging followers on your Company Page.
A LinkedIn Company Page is the perfect opportunity to create an Internet networking presence through social media – so take advantage!
Crafting a compelling, relevant LinkedIn Company Page provides a solid foundation for an effective lead generation strategy.
Consider taking a campaign approach to attracting followers to your Company Page (and, ultimately, leads for your business).
Having an initial pool of interested, relevant followers will be essential for growing your company presence and attracting leads on LinkedIn.
Once you’ve attracted the followers, keep them interested with conversations around Company Status Updates.
Building a reputation for providing relevant, timely content will help you convert visitors into loyal followers.
When you post content to your Company Page, your followers can “like,” share, or comment on your updates, which “amplifies” your messages to their entire first-degree networks.
Being strategic about amplification pays off. LinkedIn has found that non-followers engage with status updates 30% more than followers do, and over one-third of all impressions are due almost entirely to amplification.
In any marketing campaign, success depends on your ability to measure performance and optimize resources.
Don’t ignore the analytics tools available to you. Understand what works, and develop a strategy with attainable goals for generating new leads and growing your business.
Your LinkedIn Company Page is critical. It amplifies your information across the professional network, and it helps prospective clients find your company when they search for relevant products and services. Following these five strategic steps will ensure that you’re leveraging your Company Page for lead generation and business growth. Need an example? Take a look at our Company Page!
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