Making the decision to rename your company is a big deal. Find out why it might be a good idea, and how to approach the process.

Kinesis CEO Shawn Busse weighs in on the impacts of the election on small business, and what moves you can make to offset uncertainty.

Your Proprietary Way is the unique way you provide your services to clients — here’s why you need one.

Amidst a Turnover Tsunami, businesses are struggling to attract and retain people. Learn how to stop the bleeding, and then get your workplace into better shape.

Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients in person. But there is something about sitting down to create new content that can […]

As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]

One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.

One of the side-effects of the bad economy is that we get a lot of resumes. I’d say at least 2-3 inquiries per week come in through the website, with an occasional hard-copy. It’s tough out there – many of the eager job seekers would have no problem finding work prior to the Great Recession. […]

Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed.     Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our […]

Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]