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Your values, mission, & vision in play

You’re pumped. You’re fired-up. You’re feeling awesome. You just landed on a powerful set of values, crystal-clear mission, and a Big-Hairy-Audacious-Goal (or big vision) equivalent to climbing Mt. Everest. You can’t wait to start using these core elements to lead your team, build a culture of A-players, and create a customer base of raving fans. […]

The power of a simple "Great job!"

Here’s a simple marketing strategy: recognize your people for their efforts. Say “Great job!” or “Well done!” or “Nice work” or “Thank you!” to your employees when they do a good job, when they demonstrate mastery of a skill, when they try something new, when they mentor someone else, when they show up early to work, when […]

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The anatomy of a good brand

What actually is a brand, and what are its different components when executed well? Learn what makes up this crucial company asset. (Hint: It’s much more than just a logo.)

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