A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]

What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.

How Growing Your Facebook Page Can Help Grow your Business Every day, we work with business leaders who want to drive more leads to their website. And, while I am advocate of social media, I have to say it’s much harder to see the return on your investment of time and energy on Facebook, Twitter, […]

Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

Ever wonder if that old axiom holds true – that a rotten apple spoils the barrel? Surprise surprise! Not only is this true on the farm, but it’s also the case in business. And, it’s costing you money. Read on to see exactly how much Bad Apples cost your marketing, your morale, and your profits

You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]