Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed. Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our […]
One of the side-effects of the bad economy is that we get a lot of resumes. I’d say at least 2-3 inquiries per week come in through the website, with an occasional hard-copy. It’s tough out there – many of the eager job seekers would have no problem finding work prior to the Great Recession. […]
One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.
The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit.
According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.
Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.
When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.
Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.
A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.
What would reaching the next level mean for your business? Let’s start there. Fill out the form and we’ll be in touch to explore what’s possible together.